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for Emotionally Optimized Brands








Insights
Methodology






WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō
ADD EMOTION TO YOUR STACK
Our SaaS is additive because of the emotional contextualization our data provides. Open APIs allow us to port emotional data programmatically into DSPs, CMPs, other research dashboards or CRMs. It can also be white labeled and customized.
DEVELOP UNIQUE COHORTS
Powered by our data scientific approach we use sample sizes of 100 to create unique cohorts that are representative of thousands with 99% accuracy. This ability for micro-segmentation enables us to reach hard-to-reach audiences quickly. Apply this to everyone from consumers to C-Suite decision-makers to journalists across any media category or region.
BUILD 360º EMOTIONAL VIEWS OF CUSTOMERS
We are additive to existing first-and zero-party. We provide precise emotional scoring that gauges both emotional intensity and brand affect, as well as identifies points of tension and authentic feeling, all of which informs how to best engage and communicate with targets.
PIVOT TO HUMAN-LED PRODUCT INNOVATION
Product design starts with concepts around what an end-user wants or doesn’t yet know they want. Our agile emotional insights platform allows for rapid direct response from the end-user allowing design teams to test and learn the best pathways to future innovation. We can be a part of every stage of the design and product creation process from conceptualization and testing, to product development and deployment.
LEVERAGE PREDICTIVE STORYELLLING
Our proprietary version of national language processing allows us to predict consumer behavior by segment. Companies can develop a data-backed brand narrative that is authentic, aligns with value and service, and creates distinctive, emotionally optimized brand positioning in the marketplace. This can power creative strategies, marketing materials and messaging, that entertain, delight and drive retention.
EMBRACE NEXT-GEN MEASUREMENT
We use emotion as data that translates into measurable improvement in qualitative and quantitative KPIs. Emotional KPIs are a critical new metric to drive towards the unprecedented levels of growth that are being demanded of today’s C-Suite.




BRANDthrō identifies personality traits of targets and brands via the Big 5 Ocean model and data science to identify optimal pathways to lean into help emotionally optimize CX.

This isn't statistical analysis and we don't require thousands of individual data points, so we can drill into the microsegments you need to grow your business tomorrow as easily as we can the bread-and-butter customers you rely on today.

Commercial
Intimacy
Our Emotional Profile Report (ePR) provides an actionable analysis of your target, including optimal trigger language, likelihood-to-engage models and data-enabled storytelling, all at-scale.

Our eSRV API provides unbiased, machine-assisted exploitation of your competitors’ buying, selling and planning behaviors, optimizing your bidding accordingly, in real-time, to maximize the efficiency of every media dollar.
READ WHAT TOP BRAND LEADERS ARE TALKING ABOUT WITH BRANDthrō

Billee is an active contributor to Fast Company and the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy.





Fisher



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