Scroll down to learn moreThe Consultancy for Emotionally Intelligent Business.BRANDthrō included as a Representative Vendor in the Gartner® report on Emotion AI Technologies for NLT/Emotional Text AnalysisRead the Press Release"BRANDthrō, launched by former IBM futurist Billee Howard, taps into quantifiable data derived from live, not simulated, audience lookalikes to identify the emotional triggers behind customer decisions. It’s not sentiment analysis — it’s strategic empathy. Think of it as risk hedging for your GTM strategy and messaging that drives demand."Read the ArticleOur proprietary intelligence capabilities, powered by AI, ML and data science, allow organizations to move beyond traditional research.( Except ours, of course. )Understand stakeholders.
Navigate transformation.
Strengthen reputation.
Build relevance.
Accelerate growth.No datasets in existence today include precise emotional scoring.( Except ours, of course. )Our proprietary intelligence capabilities, powered by AI, ML and data science, allow organizations to move beyond traditional research.We enable a dynamic understanding of the emotions, motivations, tensions and expectations shaping behavior.
Our tech cut its teeth on Wall Street, adding neuroscience and linguistics expertise to the mix to create an intelligence platform for marketers, communication strategists and creatives of all stripes.Breakthrough
Insights
Methodology
4 Insights C-Suite Leaders Should Focus On For 2026Read Now on Forbes.comINSIGHTSAs seen in2026
We use data science, deep learning, and neuroscience to predict human emotional response with 99.9% accuracy, at scale.LEARN MORE ABOUT OUR PLATFORMWhat We DoOur proprietary process uses completely anonymized, precise micro samples of 100 to be predictive of any population.LET'S TALK ABOUT 1:1 × 1,000,000How It WorksOur tools de-risk marketing spends by contextualizing existing zero- and first-party datasets through the lens of human emotion.LEARN MOREWhy It Matters
WHAT BRANDthrō HELPS ORGANIZATIONS DO
BUILD AGILE STAKEHOLDER
EMOTIONAL INTELLIGENCE
Traditional research often tells organizations what people thought months ago. BRANDthrō is designed to help leaders understand what stakeholders are thinking and feeling now — and how those dynamics are changing.
Our data-scientific approach allows us to rapidly build highly targeted cohorts across customers, employees, C-suite decision-makers, investors, journalists, policymakers and other specialized audiences.
AGILE INTELLIGENCE
INFORMS MANAGEMENT STRATEGY
Research alone doesn’t create business value. What organizations do with it does.
BRANDthrō translates stakeholder intelligence into actionable management strategy — helping leadership teams determine where to invest, what to change, how to prioritize and how to move critical audiences.
The result is a direct connection between what stakeholders need and what the business should do next.
DERISK BRAND
AND BUSINESS TRANSFORMATION
Transformation fails when organizations understand the operational change but underestimate the human response to it.
BRANDthrō helps management teams understand how customers, employees and other stakeholders are likely to respond to changes in strategy, brand, positioning, experience or organizational direction.
This is particularly valuable during moments of significant change including acquisitions, integrations, repositionings, leadership transitions and enterprise transformation.
TURN COMMUNICATIONS
INTO A MANAGEMENT TOOL
Communications shouldn’t simply explain business strategy after decisions have been made. It should help make strategy successful.
BRANDthrō uses stakeholder intelligence to determine which narratives will build understanding, which messages will generate trust, where resistance may emerge and how communications can help move stakeholders toward desired business outcomes.
CREATE PREDICTIVE,
DATA-BACKED NARRATIVES
BRANDthrō combines advanced language analytics, emotional intelligence and stakeholder research to identify the narratives most likely to resonate with specific audiences.
These insights can inform corporate positioning, executive communications, marketing, thought leadership, employee communications, reputation strategy and stakeholder engagement.
DEVELOP YOUR
AUTHORITY STACK
BRANDthrō turns agile emotional stakeholder intelligence into differentiated points of view that fuel thought leadership, executive visibility and corporate positioning—helping brands lead the conversations that matter rather than follow them.
The result is a continuously evolving Authority Stack: a connected system of insight, ideas and influence that builds credibility, relevance and competitive authority in the age of AI.
Next-Gen Audience DevelopmentWhat makes your customers tick? Don't settle for educated guesses and imprecise terms—get quantifiable, qualifiable, actionable analysis.
BRANDthrō identifies personality traits of targets and brands via the Big 5 Ocean model and data science to identify optimal pathways to lean into help emotionally optimize CX.LEARN MORE
Test & OptimizeOur technology can predict how different groups of people will feel about a piece of content before it’s even created.
This isn't statistical analysis and we don't require thousands of individual data points, so we can drill into the microsegments you need to grow your business tomorrow as easily as we can the bread-and-butter customers you rely on today.Learn More1 : 1
Commercial
IntimacyWe are designed to be additive to your existing zero- and first-party data. Our diagnostic datasets provide emotional contextualization, delivering unique insights that allow our clients to improve the quality of their brand content and CX.
Our Emotional Profile Report (ePR) provides an actionable analysis of your target, including optimal trigger language, likelihood-to-engage models and data-enabled storytelling, all at-scale. Check out the ePR DemoUNDERSTANDING PEOPLE.
MOVING BUSINESS.BRANDthrō helps organizations understand what people think, feel and are likely to do — and deploys that intelligence inside enterprises in ways that move business forward.
We combine management consulting, agile emotional stakeholder intelligence and strategic communications to help leaders understand what people need—and decide what the business should do next.TURN INTELLIGENCE INTO ACTION →
READ WHAT TOP BRAND LEADERS ARE TALKING ABOUT WITH BRANDthrō
Billee HowardCo-FounderA former IBM Futurist, author, marketing/PR executive, with over 20 years experience. Billee has counseled the world’s leading companies in the areas of corporate communications, storytelling, consumer insights + brand purpose positioning.
Billee is an active contributor to Fast Company and the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy.Todd MyersCo-FounderFocused on studying the changing consumer landscape in order to guide engagement strategies with Fortune 500 brands + movie studios. Todd’s expertise is grounded in consumer insights, cultural trends, 20+ years on the digital front lines + a global marketing communications acumen across paid, owned + earned media.Mark Temple-Raston, PhDChief Technology OfficerWith over 20 years of experience in information technology on Wall Street, (ten years with Citigroup, as a senior enterprise architect), Mark holds a doctorate from the University of Cambridge, UK, having studied with Stephen Hawking. He brings an authoritative voice on data science applied to marketing.Max FresenChief Experience OfficerCo-Founder and Chief Experience Officer of BORN AI, SVP Creative Director & Head of Experience Design for Digitas, and the Executive Creative Director for Isobar North America. Max brings a diverse collection of talents and over 20 years of experience building digital products and services for the biggest brands in the world.Julie Harkavy FisherChief Customer OfficerA customer advocate and growth driven marketing executive with a 20+ year track record of achieving significant results that exceed expectations and projections.
A collaborative leader who works with multi-disciplinary teams across brands and agencies to find data-led solutions that build brand CX, elicit trust and drive growth. She has experience with non-profits, foundations, and Fortune 500 companies across CPG, QSR, technology, accounting, and consulting.Rama MallikaChief Growth OfficerThe former head of insights at leading brands such as PayPal and American Express, Rama brings years of experience scaling competitive advantages for iconic brands, and a proven track record driving enterprise growth via next-gen marketing and product strategy.Andrew BardChief Media AdvisorAs brands continue to need to understand the intersection of insights and emotional engagement with key customers, data-led storytelling has never been more important. Andrew has two decades of experience telling stories for the best brands in the world to the media outlets that most influence CX and trust.Christine OsekoskiAdvisorChristine established Live Nation's first Agency Partnerships practice to advocate and create excitement for live music and the innovative ways brands can leverage the intimacy of music at scale. Christine's career spans agency account management, Fast Company Publisher and iHeartMedia agency and industry partnerships. Christine serves as an Advisor to the Founders of BRANDthrō, innovating at the intersection of emotional data and consumer insights.
