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The democratization of insights will continue as brands spend more and more on consumer understanding, yet still struggle to know who they really are or what they want. To accelerate niche hypergrowth driven by a customer-first mind set, being able to use the insights function to action higher degrees of emotional intelligence will continue to […]

The debate between performance marketing and brand marketing continues to chug along, right alongside the one over whether emotional needs trump functional ones, or vice versa. In today’s environment, there is no single right answer, but one thing is clear. The chasm between performance and brand focused marketing needs to be closed and closed quickly. […]

The most important building blocks for success in our post pandemic world continue to be largely centered around sharpening CX, reimagining loyalty and doing whatever can be done to best empower the customer. While many talk about these things, few have the goods to walk the walk and human-led innovation remains a bit more buzzword […]

If accelerated transformation was the theme of 2021, brands quickly figuring out how to be customer-obsessed in ways that enabled them to be more intuitive to customer needs, while also being mindful of providing value each step of the way, was this year’s Holy Grail. As we move into 2023, with people’s emotions at an […]

The perfect storm of break-neck level transformation, the pandemic and proliferation of blockchain technologies designed to eradicate the middleman and create more DTC relationships, has equated to a changing power dynamic between brands and consumers. The latter are more in control than ever before and the set of criteria for the brands they do business […]