Gen Z Emotion Brand Tracker

Demographic information alone is no longer enough to bring personalization to scale. We invite you to see the power of adding emotional contextualization to first and zero party data to best meet customers where they are at.

Note that you’ll need to use the following credentials to log into the dashboard:

u: GenZDemo@brandthro.ai
pw: GenZDemo

Inside, you will have access to the OCEAN Personality analysis of each target population, as well both Emotional Linguistic Analysis reports. Namely, those sections entitled “Affect” and “Authenticity + Tension”.

Below are some of the key takeaways from the April 2022 Gen Z Emotion Brand Tracker ePR. We encourage you to poke around and validate this analysis for yourself. When you’re finished, feel free to use the button below to get in touch with any questions or comments about the report.

HEADLINES

1. Our data supports recent speculation about traditional broad models of segmentation being flawed. Gen Z is a discerning, mature-beyond-their-years consumer who is poised to shake up traditional generational marketing techniques.
2. There are HUGE differences across all demos related to emotional brand engagement.
3. Gen Z personality is highly agreeable in nature, which defines someone who is attracted to action-oriented purpose, through a highly empathetic lens.