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for Emotionally Optimized Brands

Which is why they give you this and we give you that. No datasets in existence today include actual emotional signal. I know what made you smile last time. I know how to make you happy right now. Sentiment Analysis Emotional-Linguistic Analysis ( Except ours, of course. ) We use a proprietary mix of AI, ML and neuroscience to predict how every brand experience will make each customer feel. with 99.9% accuracy
Home #3 – BRANDthrō
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The most talked-about trend report on CX has arrived. READ IT NOW INSIGHTS As seen in 2023

We use data science, deep learning, and neuroscience to predict human emotional response with 99.9% accuracy, at scale. LEARN MORE ABOUT OUR PLATFORM What We Do Our proprietary process uses completely anonymized, precise micro samples of 100 to be predictive of any population. LET'S TALK ABOUT 1:1 × 1,000,000 How It Works Our tools de-risk marketing spends by contextualizing existing zero- and first-party datasets through the lens of human emotion. LEARN MORE Why It Matters

READ WHAT TOP BRAND LEADERS ARE TALKING ABOUT WITH BRANDthrō

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Billee Howard Co-Founder A former IBM Futurist, author, marketing/PR executive, with over 20 years experience. Billee has counseled the world’s leading companies in the areas of corporate communications, storytelling, consumer insights + brand purpose positioning.

Billee is an active contributor to Fast Company and the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy. Todd Myers Co-Founder Focused on studying the changing consumer landscape in order to guide engagement strategies with Fortune 500 brands + movie studios. Todd’s expertise is grounded in consumer insights, cultural trends, 20+ years on the digital front lines + a global marketing communications acumen across paid, owned + earned media. Mark Temple-Raston, PhD Chief Technology Officer With over 20 years of experience in information technology on Wall Street, (ten years with Citigroup, as a senior enterprise architect), Mark holds a doctorate from the University of Cambridge, UK, having studied with Stephen Hawking.  He brings an authoritative voice on data science applied to marketing. Max Fresen Chief Experience Officer Co-Founder and Chief Experience Officer of BORN AI, SVP Creative Director & Head of Experience Design for Digitas, and the Executive Creative Director for Isobar North America. Max brings a diverse collection of talents and over 20 years of experience building digital products and services for the biggest brands in the world. Julie Harkavy
Fisher Chief Customer Officer A customer advocate and growth driven marketing executive with a 20+ year track record of achieving significant results that exceed expectations and projections. A collaborative leader who works with multi-disciplinary teams across brands and agencies to find data-led solutions that build brand CX, elicit trust and drive growth. She has experience with non-profits, foundations, and Fortune 500 companies across CPG, QSR, technology, accounting, and consulting. Rama Mallika Chief Growth Officer The former head of insights at leading brands such as PayPal and American Express, Rama brings years of experience scaling competitive advantages for iconic brands, and a proven track record driving enterprise growth via next-gen marketing and product strategy. Andrew Bard Chief Media Advisor As brands continue to need to understand the intersection of insights and emotional engagement with key customers, data-led storytelling has never been more important. Andrew has two decades of experience telling stories for the best brands in the world to the media outlets that most influence CX and trust. Christine Osekoski Advisor Christine established Live Nation's first Agency Partnerships practice to advocate and create excitement for live music and the innovative ways brands can leverage the intimacy of music at scale. Christine's career spans agency account management, Fast Company Publisher and iHeartMedia agency and industry partnerships. Christine serves as an Advisor to the Founders of BRANDthrō, innovating at the intersection of emotional data and consumer insights.
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