Home #5 – BRANDthrō

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The Insights SaaS Platform for
Emotionally Optimized Brands

No Datasets in Existence Today Include Precise Emotional Scoring

(Except ours, of course.)

We use a proprietary mix of AI + ML and neuroscience to predict how every brand experience will make each customer feel and identify actionable emotional insights that help brands behave more like humans.

Our Goal?

Helping customers get exactly what they need, to feel loved and valued. Our emotional scoring enables you to precisely measure brand loyalty and trust.

Breakthrough
Insights
Methodology

Our tech cut its teeth on Wall Street, adding neuroscience and linguistics expertise to the mix to create an intelligence platform for marketers, strategists and creatives of all stripes.

We use data science, deep learning, and neuroscience to predict human emotional response with 99.9% accuracy, at scale.

What We Do

LEARN MORE ABOUT OUR PLATFORM

Our proprietary process uses completely anonymized, precise micro samples of 100 to be predictive of any population.

How It Works

LET'S TALK ABOUT 1:1 × 1,000,000

Our tools de-risk marketing spends by contextualizing existing zero- and first-party datasets through the lens of human emotion.

Why It Matters

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As seen in

The most talked-about trend report on CX has arrived.

READ IT NOW

INSIGHTS

2023

WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō

ADD EMOTION TO YOUR STACK

Our SaaS is additive because of the emotional contextualization our data provides. Open APIs allow us to port emotional data programmatically into DSPs, CMPs, other research dashboards or CRMs. It can also be white labeled and customized.

DEVELOP UNIQUE COHORTS

Powered by our data scientific approach we use sample sizes of 100 to create unique cohorts that are representative of thousands with 99% accuracy. This ability for micro-segmentation enables us to reach hard-to-reach audiences quickly. Apply this to everyone from consumers to C-Suite decision-makers to journalists across any media category or region.

BUILD 360º EMOTIONAL VIEWS OF CUSTOMERS

We are additive to existing first-and zero-party. We provide precise emotional scoring that gauges both emotional intensity and brand affect, as well as identifies points of tension and authentic feeling, all of which informs how to best engage and communicate with targets.

LEAN INTO HUMAN-LED INNOVATION

Our emotional data serves as an innovation roadmap. We identify the parts of a product, service, or overall brand experience that matters most to whom and what individual features have the most significant impact when paired together, as well as those that have a negative impact when combined or are considered table-stakes.

LEVERAGE PREDICTIVE STORYELLLING

Our proprietary version of national language processing allows us to predict consumer behavior by segment. Companies can develop a data-backed brand narrative that is authentic, aligns with value and service, and creates distinctive, emotionally optimized brand positioning in the marketplace. This can power creative strategies, marketing materials and messaging, that entertain, delight and drive retention.

EMBRACE NEXT-GEN MEASUREMENT

We use emotion as data that translates into measurable improvement in qualitative and quantitative KPIs. Emotional KPIs are a critical new metric to drive towards the unprecedented levels of growth that are being demanded of today’s C-Suite.

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Next-Gen Audience Development

What makes your customers tick? Don't settle for educated guesses and imprecise terms—get quantifiable, qualifiable, actionable analysis.

BRANDthrō identifies personality traits of targets and brands via the Big 5 Ocean model and data science to identify optimal pathways to lean into help emotionally optimize CX.

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Test & Optimize

Our technology can predict how different groups of people will feel about a piece of content before it’s even created.

This isn't statistical analysis and we don't require thousands of individual data points, so we can drill into the microsegments you need to grow your business tomorrow as easily as we can the bread-and-butter customers you rely on today.

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1 : 1
Commercial
Intimacy

We are designed to be additive to your existing zero- and first-party data. Our diagnostic datasets provide emotional contextualization, delivering unique insights that allow our clients to improve the quality of their brand content and CX.

Our Emotional Profile Report (ePR) provides an actionable analysis of your target, including optimal trigger language, likelihood-to-engage models and data-enabled storytelling, all at-scale.

Check out the ePR Demo

AI with Agency, Not Just Opinions

We believe platforms that automate the application of the insights they generate are the killer apps of the Big Data era. So, that's what we created.

Our eSRV API provides unbiased, machine-assisted exploitation of your competitors’ buying, selling and planning behaviors, optimizing your bidding accordingly, in real-time, to maximize the efficiency of every media dollar.

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READ WHAT TOP BRAND LEADERS ARE TALKING ABOUT WITH BRANDthrō

A Conversation with Accenture Song’s Jatinder Singh

A Conversation With CARE CMO Monica Rowe

A Conversation With Moët Hennessy’s Carlos Zepeda

A Conversation with Pinterest’s Zak Kirchner

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Billee Howard

Co-Founder

A former IBM Futurist, author, marketing/PR executive, with over 20 years experience. Billee has counseled the world’s leading companies in the areas of corporate communications, storytelling, consumer insights + brand purpose positioning.

Billee is an active contributor to Fast Company and the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy.

Todd Myers

Co-Founder

Focused on studying the changing consumer landscape in order to guide engagement strategies with Fortune 500 brands + movie studios. Todd’s expertise is grounded in consumer insights, cultural trends, 20+ years on the digital front lines + a global marketing communications acumen across paid, owned + earned media.

Tim Heffernan

Board Member, President

A senior executive and thought leader with more than 20 years of success in tech, retail, financial services. Tim’s broad areas of expertise include marketing, product development, communications + biz development.

Mark Temple-Raston, PhD

Chief Technology Officer

With over 20 years of experience in information technology on Wall Street, (ten years with Citigroup, as a senior enterprise architect), Mark holds a doctorate from the University of Cambridge, UK, having studied with Stephen Hawking. He brings an authoritative voice on data science applied to marketing.

Max Fresen

Chief Experience Officer

Co-Founder and Chief Experience Officer of BORN AI, SVP Creative Director & Head of Experience Design for Digitas, and the Executive Creative Director for Isobar North America. Max brings a diverse collection of talents and over 20 years of experience building digital products and services for the biggest brands in the world.

Julie Harkavy
Fisher

Chief Customer Officer

A customer advocate and growth driven marketing executive with a 20+ year track record of achieving significant results that exceed expectations and projections. A collaborative leader who works with multi-disciplinary teams across brands and agencies to find data-led solutions that build brand CX, elicit trust and drive growth. She has experience with non-profits, foundations, and Fortune 500 companies across CPG, QSR, technology, accounting, and consulting.

Rama Mallika

Chief Growth Officer

The former head of insights at leading brands such as PayPal and American Express, Rama brings years of experience scaling competitive advantages for iconic brands, and a proven track record driving enterprise growth via next-gen marketing and product strategy.

Andrew Bard

Chief Media Advisor

As brands continue to need to understand the intersection of insights and emotional engagement with key customers, data-led storytelling has never been more important. Andrew has two decades of experience telling stories for the best brands in the world to the media outlets that most influence CX and trust.

Christine Osekoski

Advisor

Christine established Live Nation's first Agency Partnerships practice to advocate and create excitement for live music and the innovative ways brands can leverage the intimacy of music at scale. Christine's career spans agency account management, Fast Company Publisher and iHeartMedia agency and industry partnerships. Christine serves as an Advisor to the Founders of BRANDthrō, innovating at the intersection of emotional data and consumer insights.

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