That’s the power of 1:1 insights on a scale of millions and it’s how we make sure your marketing spend powers corporate growth and delivers ROI. Our methods and data create new segmentation models, uncovering unmet needs and allowing for individualized customer experiences (CX) optimized to build trust and loyalty.

Our SaaS tools were designed to be additive, so you don’t need to start at “square one.” Instead, our ePR platform helps you identify and explicate the emotional context underlying your existing datasets with our Emotional Linguistic Analysis and Audience Development tools, granting your organization a new understanding of what it actually feels like to be in the shoes of a customer at virtually any touchpoint or moment in time. And not just a customer, but any customer.

Our proprietary Emotional-Linguistic Analysis (ELA) maps the primary and secondary emotional responses of any given audience to any type of linguistic triggers, such as marketing copy, attributes, values or any other type of brand language.

To do this, the platform collects the language you would like to test, be it your own existing campaign materials, a draft of a future communication, or a competitor’s latest campaign copy. Then, every piece of language submitted is weighted, and algorithms determine the Affect and Authenticity scores (see below) based on the primary- and secondary emotional responses had by each member of a given cohort.

The final ELA predicts with 99.9% accuracy the emotional response of any given customer to linguistic stimuli, plotted on an interactive chart that can be configured to index along various dimensions of significance, as needed.

The Audience Development (AD) tools on BRANDthrō’s ePR platform give you an “emotional blacklight,” revealing the hidden priorities and unconscious biases that ultimately drive decision-making in any given population across the world, both writ large and within the specific context of your product or product feature(s).